"YOGA HERE, YOGA THERE, YOGA EVERYWHERE” - A CULTURAL STUDY OF YOGA IN CONTEMPORARY SOCIETY
Palabras clave:
Yoga, Medicina Complementaria y Alternativa, Salud Integrativa, Estudios Culturales, New AgeResumen
El yoga es un antiguo sistema filosófico surasiático asociado con un amplio conjunto de prácticas físicas, mentales y religiosas. El propósito de este artículo es discutir las formas de producción-consumo-identidad y regulación cultural del yoga en el marco de los Estudios Culturales en la sociedad contemporánea. Este documento se basa en los hallazgos de un Mapa de Evidencia sobre Yoga y corrobora el hecho de que el yoga se consume como un símbolo cultural y se ha convertido rápidamente en un mercado heterogéneo y desregulado, y se ha enredado con lógicas económicas y políticas.
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